Email marketing: its types, method and benefits

One on the most effective and up-to-date modes of marketing and advertisement is email marketing. It has tremendously revolutionized the world of marketing and has proved to be a great tool in achieving high profits and great benefits. Almost every business today needs a well-developed email marketing mechanism to maintain its place in the industrial cut-throat competition. Here we’ll discuss the details, types and benefits of this amazing marketing mode that has given a new direction to businesses all over the world.


Email marketing is an amazingly quick and inexpensive technique of communicating with you customers and clients. Newsletters and magazines in the form of hard copies are pretty costly and time consuming therefore email newsletters have taken their place and decreased the cost of newsletters sent to the clients while it takes almost no time You have the option to track who received your mails, who didn’t receive, who opened your mail or who didn’t. You can also know if you’re mail was forward by any client or what links your clients preferred to open in your mails. This way you get a chance to thoroughly study the behavior of your clients towards your newsletters and promotional mails and you can easily device new and improved ones.
The basic reason of email marketing is to maintain a strong interaction and communication between a business and its customers. It also helps in awareness among the customers and clients regarding the products and services that have been recently launched or any promotional services. Email marketing can help targeting a certain category of audience at any required level. This way you can also save time by sending your mails and news letters to only that audience which you think has potential customers. This helps in building a loyal interaction between you and your clients. Emails also save you the time and postage cost.
Unlike any other marketing type, email marketing allows you to schedule all the mails and newsletter that you need to send to your audience and customers. This saves a lot of time and expenses and the mails are automatically sent according to the specified schedule and targeted audience.
Direct email allows you to send any promotional message directly to a list of your customers or targeted audience in the form of an email. You may generate the contacts through your personal research or you can also rent email address lists from various service companies to send your promotions through direct email marketing. Retention email is related to sending newsletters in form of mails rather than just sending a mail comprising of a single advertisement requesting to buy a product or sign up for a service. The good part is that these mails are not limited to a single content, in fact they may comprise of any number of offers and promotions.
Your audience and customers would like this way of marketing much more and you’ll gain a considerate response in return thereby increasing your clientele and sales. Indirect advertising is another type of easy and high yielding type of email marketing. In such case you don’t send your own newsletters in form of emails in fact you advertise your products and services in the newsletters of others. Separate advertising spaces are available on newsletters that are sold for this purpose. This allows a much better scope in the field of marketing and you gain potential advertisement opportunities to audiences outside your reach. It is a significant mode of large scale campaigns and advertisement.